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The largest spenders on Black Friday were actually Canadians, at an average order value of $157.56, followed by shoppers in the U.S. ($142.86) and the U.K. ($136.65), according to data from Monetate. According to Adobe, overall...Read More
Mobile wasn’t the only star this weekend as desktop sales also increased, according to personalization platform Monetate. Consumers’ comfort shopping on bigger screens led them to spend more on desktop, averaging $173.92 per order on Thanksgiving...Read More
Monetate is out with its latest quarterly e-commerce benchmarks report [download page] for Q2 2017, and this edition highlights the behaviors of shoppers who make repeat purchases at e-commerce sites. Here are a few interesting takeaways...Read More
Paul Knutton is a senior digital consultant at Monetate, the personalisation and optimisation platform.Read More