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Office Depot subsidiary Viking reduced its customers’ time on site while doubling click-through rates and driving conversion beyond 50 percent. At first glance, Jonathan Newman’s title — international CIO and VP of ecommerce and marketing operations...Read More
Retailers spend billions acquiring new customers, but repeat customers are even more vital to the bottom line. Experts explain how to transform shoppers into fiercely loyal brand advocates.Read More
Marketers have long debated whether to spend resources retaining existing customers or chasing after new ones. In the e-Commerce space at least, data reveals the value of preserving existing customer relationships.Read More
When it comes to generating e-commerce revenue, retailers should focus heavily on customer retention. According the fourth quarter 2015 E-commerce Quarterly report from online marketing technology provider Monetate, despite making up less than half of all...Read More
With a fresh set of eyes, RevZilla’s Anthony Bucci helped create a Philly-based motorcycle e-commerce behemoth.Read More