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Three out of four consumers become frustrated when website content isn’t relevant to their interests, according to Janrain. The fact is, if your content doesn’t resonate with your target audience, you might as well ask them...Read More
Curless leads Monetate’s customer experience areas focusing on the post-sale design and management of each customer’s experience, including professional services, global support, training, consulting partners, account management and services operations.Read More
Marketing is no longer the forgotten stepchild of enterprise software. Traditionally underserved and under-penetrated, marketing is finally receiving its fair share of attention by technologists, founders and investors alike.Read More
The buzz surrounding business intelligence has certainly died down in the last several years, replaced by excitement over big data and predictive analytics. As one buzzword is exchanged for another, it’s important enterprises don’t lose sight...Read More
As marketing automation and email programs continue to grow, so do our lists and the number of emails we’re sending. We can’t keep growing our lists without segmenting and providing relevant, personal content.Read More