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June 3, 2015  |  Media Coverage

1To1 Media

Johnston & Murphy Tailors its Shopping Experience

Johnston & Murphy, a high-end footwear and apparel retailer that was founded in 1850, prides itself on its long history of helping shoppers stay sharply dressed. However, today’s consumers expect a lot more than tailored suits...

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June 1, 2015  |  Media Coverage

Destination Crm

Monetate Introduces Three-Part Predictive Decisioning Platform

Marketing personalization provider Monetate has launched Prediction Decisioning, a platform designed to help marketers deliver personalized campaigns that leverages a combination of machine learning sophistication and the “human element of marketing,” according to David Brussin, chief...

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May 26, 2015  |  Media Coverage

Total Retail

3 Personalization Lessons From Lilly Pulitzer

Over the last few years, traditional resort wear line Lilly Pulitzer has evolved into a full-fledged lifestyle brand, complete with an almost “cult like” following. Hot off a very successful collaboration with Target, Michelle Kelly, president...

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May 25, 2015  |  Media Coverage

1To1 Media

Connected Cars: Taking Customer Engagement to New Levels

Vehicles with a wireless network connection, or connected cars, are quickly entering roads, giving automakers opportunities to engage people with new entertainment and safety features. By 2020, about one in five vehicles worldwide will have some...

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May 22, 2015  |  Media Coverage

Media Post Logo

The 5 Levels of the Path to Personalization

Targeting customers along their mobile path to purchase regularly involves various approaches and attempts at personalization. The analysis and use of data to create better engagement is a common approach, as mentioned multiple times during the...

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