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Cyber Week 2014 – the holiday shopping period between Black Friday and Cyber Monday – saw record-breaking online sales that were fueled by significant spikes in mobile. In fact, compared to 2013, mobile traffic increased 5...Read More
“Are you aware you might be ruining Christmas?” is how I started, and ended, an interview with one popular ad network recently.Read More
Sixty seconds – that’s all it takes for a visitor to an ecommerce website to decide whether they will spend any more time browsing, according to new research released by multi-channel personalization firm Monetate.Read More
“You have 60 minutes to capture your website visitor’s attention,” declares Monetate in a new study, noting that three-quarters of consumers will visit, make a decision, and either complete their purchase or move on within that...Read More
Multichannel personalization firm Monetate has announced the release of its latest global Ecommerce Quarterly report (EQ3 2014). The new report reveals that retailers have a 60-minute window to capture a website visitor’s attention.Read More
Sales results from the 2014 Thanksgiving weekend further support retailers’ need to focus on a consistent brand message across all channels year-round, rather than comparing in-store sales on Black Friday to online sales on Cyber Monday.Read More
Millennials are disrupting marketing on all fronts—notably, as consumers as well as leaders inside organizations. But painting them with a broad brush limits their definition and potential, as well as impact.Read More