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After going to several technology user conferences this year, it’s becoming clear that the convergence of MarTech, SalesTech, & AdTech is rapidly evolving into one business technology ecosystem.Read More
Despite the unpredictability of the ever-changing Web, email continues to solidify itself as a top marketing strategy with every passing year.Read More
The mobile marketing automation ecosystem is growing rapidly as mobile publishers and developers are realizing the truth of the old marketing adage: getting a new customer costs five to ten times more than keeping an existing...Read More
Last week, we reported on Google’s plans to change its mobile search algorithm to favor mobile-friendly results. Here’s an infographic from multi-channel personalization vendor Monetate illustrating the potential benefits of creating one design for multiple devices...Read More
In the age of personalization, consumers expect every brand touchpoint to be tailored to them. That means marketers need a heightened level of understanding to not only serve up relevant ads, but also connect the dots...Read More