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Retailers spend billions acquiring new customers, but repeat customers are even more vital to the bottom line. Experts explain how to transform shoppers into fiercely loyal brand advocates.Read More
Marketers have long debated whether to spend resources retaining existing customers or chasing after new ones. In the e-Commerce space at least, data reveals the value of preserving existing customer relationships.Read More
When it comes to generating e-commerce revenue, retailers should focus heavily on customer retention. According the fourth quarter 2015 E-commerce Quarterly report from online marketing technology provider Monetate, despite making up less than half of all...Read More
With a fresh set of eyes, RevZilla’s Anthony Bucci helped create a Philly-based motorcycle e-commerce behemoth.Read More
More transactions in a short amount of time are always better, right? However, the most efficient practice isn’t always the best practice. In this week’s Chart, we look at conversion and add-to-cart rate data from Monetate...Read More
Next time you’re awake into wee hours of the night, adding item after item to our online shopping carts and yet never actually clicking “continue to checkout,” try not to feel so guilty about it. As...Read More