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Monetate, a personalization software company, held its 2016 Summit in Philadelphia on May 24 and 25. The focus of the conference was “The Art and Science of Experience” and it brought together marketing, e-commerce, data and...
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The more things change, the more they stay the same. This is certainly the case with the digital marketing trends of 2016. Today, digital marketing is about a deeper understanding of the customer, the Internet of...
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Retailers spend billions acquiring new customers, but repeat customers are even more vital to the bottom line. Experts explain how to transform shoppers into fiercely loyal brand advocates.
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Marketers have long debated whether to spend resources retaining existing customers or chasing after new ones. In the e-Commerce space at least, data reveals the value of preserving existing customer relationships.
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When it comes to generating e-commerce revenue, retailers should focus heavily on customer retention. According the fourth quarter 2015 E-commerce Quarterly report from online marketing technology provider Monetate, despite making up less than half of all...
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Product recommendations—in one form or another—are nearly as old as ecommerce itself. Some of the largest retailers have used them for more than 15 years, and many dedicate a significant amount of Web page real estate...
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With a fresh set of eyes, RevZilla’s Anthony Bucci helped create a Philly-based motorcycle e-commerce behemoth.
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The fashion ecommerce sector has seen a meteoric rise over the last few years. No surprises here, this trend is set to continue with an increase of 18% in overall sales in 2015. While online fashion...
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More transactions in a short amount of time are always better, right? However, the most efficient practice isn’t always the best practice. In this week’s Chart, we look at conversion and add-to-cart rate data from Monetate...
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Next time you’re awake into wee hours of the night, adding item after item to our online shopping carts and yet never actually clicking “continue to checkout,” try not to feel so guilty about it. As...
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