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May 25, 2015  |  Media Coverage

1To1 Media

Connected Cars: Taking Customer Engagement to New Levels

Vehicles with a wireless network connection, or connected cars, are quickly entering roads, giving automakers opportunities to engage people with new entertainment and safety features. By 2020, about one in five vehicles worldwide will have some...

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May 22, 2015  |  Media Coverage

Media Post Logo

The 5 Levels of the Path to Personalization

Targeting customers along their mobile path to purchase regularly involves various approaches and attempts at personalization. The analysis and use of data to create better engagement is a common approach, as mentioned multiple times during the...

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May 22, 2015  |  Media Coverage


Here are the 5 steps to true personalization

Fighting the tyranny of the average – that’s how Lucinda Duncalfe describes our current mobile and digital state and she is not far off. At a recent event, Chuck had an opportunity to sit with the...

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May 21, 2015  |  Media Coverage

1To1 Media

Why the Stakes for Knowing Your Customers are Rising

Ready or not, marketers who are weary of pursuing millennials can look forward to targeting another demographic group: Generation Z. While people who were born in the mid 1990’s still have limited spending power, they make...

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May 21, 2015  |  Media Coverage

Destination Crm

Monetate Releases Customer Intelligence Layer

The Monetate Customer Intelligence Layer empowers companies to identify unique individuals over the sea of touchpoints. It interprets key attributes and critical behavioral signals buried in mountains of online and offline data to inform evidence-based marketing...

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