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Vehicles with a wireless network connection, or connected cars, are quickly entering roads, giving automakers opportunities to engage people with new entertainment and safety features. By 2020, about one in five vehicles worldwide will have some...
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A latecomer to the e-commerce party, JanSport has been making up for lost time in large part to an ongoing testing program that’s helped to optimize the brand’s website.
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It’s Wednesday morning, just after 9 a.m., and the giant event room on the second floor of the Loews Hotel is kissed with blue — the color of Monetate.
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Targeting customers along their mobile path to purchase regularly involves various approaches and attempts at personalization. The analysis and use of data to create better engagement is a common approach, as mentioned multiple times during the...
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Twitter “hand-holds” advertisers more than any other social media company, writes Bloomberg Business reporter Sarah Frier, but doesn’t have much to show for the strategy. Agencies invest far more in both Facebook and Google, while Twitter...
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Fighting the tyranny of the average – that’s how Lucinda Duncalfe describes our current mobile and digital state and she is not far off. At a recent event, Chuck had an opportunity to sit with the...
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Customer data is the underpinning of personalized and targeted marketing. Without accurate and actionable data, personalization isn’t possible.
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Ready or not, marketers who are weary of pursuing millennials can look forward to targeting another demographic group: Generation Z. While people who were born in the mid 1990’s still have limited spending power, they make...
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In today’s ad roundup upgrades to platforms and new releases should put brands in a better data situation.
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The Monetate Customer Intelligence Layer empowers companies to identify unique individuals over the sea of touchpoints. It interprets key attributes and critical behavioral signals buried in mountains of online and offline data to inform evidence-based marketing...
Read MoreNorth America Contact
Christa Conte @ Hotwire Global
christa.conte@hotwireglobal.com
EMEA Contact
Lila Tesfaye @ Hotwire Global
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