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December 4, 2017  |  Media Coverage

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Who's Top And Who's Not In Personalization

Email is a key data source in personalization, second only to website behavioral data. But there are signs it is maturing, and it is not equally used as a marketing channel by all industries, according to...

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November 29, 2017  |  Media Coverage


Artificial Intelligence: Resistance Is Futile

If you are alive and breathing, then you will have heard that artificial intelligence (AI) is the next big technology. What makes AI different from preceding fads is that AI is already being used and there...

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November 27, 2017  |  Media Coverage

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Merchants see spike on Thanksgiving

For the second year in a row, Thanksgiving sales have beaten out Black Friday numbers. That, according to new Monetate data, which shows average order values about $10 higher per cart on Thanksgiving than on Black Friday.

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November 27, 2017  |  Media Coverage

Website Magazine

How to Combat an Unsuccessful Black Friday

With 20-plus years of experience, Brett Bair is an expert in optimization, personalization and digital merchandising. As Monetate's Principal Strategist, Brett helps businesses create the best possible digital customer experiences.

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November 27, 2017  |  Media Coverage

The Changing Dynamics of Black Friday

Black Friday still is a barometer of retailers' performance for rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season...

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November 27, 2017  |  Media Coverage

Mobile Helps Break Black Friday Records

In terms of average order value (AOV), analysis from Monetate showed that Thanksgiving Day came out on top. For the second year in a row, e-Commerce activity on Thanksgiving Day surpassed Black Friday with an AOV...

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