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The news seems very clear this week. Marketers across EMEA, Asia and North and South America are getting into personalisation, according to Monetate figures quoted by eMarketer.Read More
Customers have come to expect personalized marketing experiences across devices and channels. The good news is most marketers are in some phase of implementing a strategy to personalize campaigns and experiences—and this is happening worldwide. -...Read More
A survey by personalization vendor Monetate found that just 6% of respondents have deployed advanced personalization, compared with 56% who are working on it, 28% who are just starting out, and 10% who aren’t doing anything.Read More
Personalizing interactions with consumers provides proven benefits to a company’s bottom line, but many marketers find that organizational silos get in their way of delivering a truly individualized experience.Read More
Personalization is becoming a consumer expectation and a brand imperative to engender customer loyalty. Monetate’s 2017 Personalization Development Study benchmarks the state of personalization by analyzing the real-world practices of more than 130 senior marketers.Read More
Monetate, a leading personalization software platform that allows brands to interact uniquely with customers, was originally founded in Philadelphia. The company relocated its headquarters to New York City this year, primarily to bring the company closer...Read More
I have an entire tool chest full of different types of tools. I have hammers, screwdrivers, drill bits, socket wrenches, and almost any tool you need. But over the same time period it took me to...Read More