Get the latest buzz from the world's leading personalization solution.
Monetate amplifies marketers’ ability to make decisions, identify unknown audiences, and take action based on customer data and machine learning
PHILADELPHIA, Pa. – Monetate, the leading provider of multichannel personalization to the world’s best brands, today announced a new solution, Predictive Decisioning, that amplifies – rather than attempting to replace – today’s marketers, allowing them to make real-time decisions, identify undiscovered audiences, and automatically determine the next best content or action to take regarding each unique customer – at enterprise scale. By pairing customer-level targeting with predictive insights, marketers can determine the next best action to take by analyzing customer profile attributes, multichannel data sources and behavioral information.
“Today’s marketers have limited time and resources and customers are increasingly demanding more personalized experiences and interactions. As a result, it is critical marketers focus their creative energies on those customers and experiences that will have the greatest impact on their business. But how do they identify these opportunities and where do they start?” said David Brussin, Founder and Chief Product Officer, Monetate.
With Predictive Decisioning, marketers are surrounded by deep customer insights driven by data science and machine learning, that amplify their overall effectiveness and creative impact. By understanding which customers they can make the biggest difference for, and in turn, which will have the biggest impact on their business, marketers can confidently and automatically deliver the right experience to the right customer – in real-time on the customer’s preferred channel or device.
Monetate’s Predictive Decisioning includes:
Brussin continued, “The technology solutions currently available don’t allow a marketer to build a relationship with their customer. Instead, legacy solutions try to replace the marketer with a machine, dehumanizing the experience and leaving them helpless to an algorithm. Monetate’s Predictive Decisioning aims to be more Iron Man than Ultron for today’s marketers – acting as a force multiplier for their creative output and maximizing their ability to scale real-world personalization for the enterprise.”
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create experiences with improved relevance for every customer, increasing their engagement and boosting business outcomes. Powered by artificial intelligence, the Monetate Intelligent Personalization Engine makes it easy to test and optimize, segment and target, recommend products, and even create true 1-to-1 omnichannel experiences. The company was recognized as an industry leader by two leading analyst firms in June 2018 and August 2018. Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg, Timberland, Carnival, The North Face, and hundreds of other market leaders. Learn more at www.monetate.com.