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May 12, 2015 | Press Release

Monetate Leads Internet Retailer’s Top 500 Guide in Personalization and Testing

Largest e-retailers rely on Monetate to deliver and test personalized customer experiences

PHILADELPHIA, Pa. – Monetate, the leading provider of multi-channel personalization to the world’s best brands, today announced it ranks atop the Internet Retailer 2015 Top 500 Guide in the areas of personalization and testing. The annual report profiles the 500 largest e-retailers in North America, which grew their combined sales by 15.7 percent last year to generate a collective $296.52 billion in e-commerce.

According to the data, more companies in the IR 500 rely on Monetate for creating, delivering and testing personalized customer experiences across channels and devices than any other provider on the market.

“In today’s complex consumer environment e-retailers face many challenges, but they also enjoy almost endless opportunities,” said Lucinda Duncalfe, CEO, Monetate. “Leading marketers are shifting their focus to immersing customers in a personalized experience, deepening their relationship with the brand. More IR 500 retailers are using Monetate to enable those relationships than any other platform. We enable them to take a holistic approach to marketing, ensuring that each customer’s interactions are relevant and meaningful, across touch points.”

Monetate powers multi-channel personalization for IR 500 merchants such as Grainger, Best Buy, QVC, Edible Arrangements, Orchard Brands, Bass Pro, Orvis, ModCloth, and many more. During Cyber Week 2014, Monetate influenced a third of total U.S. e-commerce sales.

Digital Marketing Experts Set to Convene at Monetate Summit 2015

Brands, influencers and practitioners from across the digital marketing industry will soon gather at Monetate Summit, taking place May 19-21 at the Loews Philadelphia Hotel. Registration is still open for the fifth annual event, which will feature insightful keynote presentations, collaborative breakout sessions and hands-on training. Reserve your spot today.

About Monetate

Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.

Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.

In order to deliver true 1-to-1 experiences, Monetate’s platform is:

  • Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
  • Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
  • Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
  • Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.

Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.

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