Personalization Terms

The complete glossary for marketers

Relevance

When a visitor clicks on a link, banner ad, or email campaign, they do so with a certain set of expectations. In short, they expect the page they land on to be relevant and inline with their expectations. If the landing page doesn’t prominently reflect the search term, ad, or email theme from which the visitor came, they may be more likely to abandon. Focus on providing relevant messages to smooth the path to conversion.

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