The complete glossary for marketers
Open-time email personalization is the ability to personalize an email message based on the time the customer opens the email, no matter when the original email was sent. This can be used to remove mentions of products that are no longer available, update content based on the weather forecast in the user's current location, or to highlight a new offer when one has ended. This level of personalization results in a more relevant email experience, higher click-through rates, and fewer lost subscriptions. It's a win-win for marketers and customers alike.
Open-time email allows you to connect with your customers through emails that are personalized at the time they are opened. With open-time email personalization, you can determine the content of the message at the time your recipient opens it. This allows you to send relevant information to your customers and build long-lasting relationships.
Open-time email gives you the tools to set up targeting rules for personalized email experiences. A few benefits of open-time email personalization include the ability to:
Open-time email has many features to help create and deliver email experiences with real-time relevancy. Some of these include:
Here are just a few examples of what is possible.
After you define the email experience rules in the personalization platform, it will generate a snippet of code designed for your specified ESP that you can place in the email source code.
When a recipient opens an email, a call is made to a personalization engine.The required information is then gathered to make a decision on which content to show based on your targeting criteria.
Once the appropriate content is determined, the engine sends the email back with the content included. The end result is that the recipient sees a dynamically generated email, with either dynamic images or default content personalized at open-time.
Monetate's solutions for email and web represent a single, integrated platform for acquisition marketing and revenue optimization. And best of all, there's no complex integrations required. Simply define your email campaigns, place a Monetate-generated URL inside your email, and watch the revenue grow.
So why wait? Deliver the smartest, most relevant, emails you've ever set. Contact us today for a demo.