Personalization Terms

The complete glossary for marketers

Keyword

A single word (like "Sony" or "stereos") or a phrase (like "Sony living room stereo") users use to find content on your site. Keywords are important for SEO and can be powerful targets on which to focus your personalization efforts. If a user gets to your page by searching for "stereo deals",  consider showing them a coupon for 10% off.

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