Personalization Terms

The complete glossary for marketers

Kaizen Method

"Kaizen" is the Japanese word for improvement or change for the better. It refers to any practice that focuses on continuous improvement and has been used in manufacturing, engineering, business processes, healthcare, and
government. Just like finance, sales, and other economic targets, testing should always be part of your routine. Test incremental changes on a recurring timeline: either once per week or several times per year.

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