Personalization Terms

The complete glossary for marketers

Entry Page

The first page a visitor sees when they visit your website. Consider making optimization and personalization efforts to the entry page a priority, since it can have a domino effect and increase the rate of conversion throughout your site.

You can even personalize your entry page according to the action the user took to get there. Customize messages tailored to specific search queries, ads, email campaigns, and more. 

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