Personalization Terms

The complete glossary for marketers

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Ecommerce Personalization

What is Ecommerce Personalization?

Ecommerce Personalization is a term used to describe the practice of creating personal interactions and experiences for existing and prospective customers through the use of digital marketing technologies. A somewhat ubiquitous term, personalization is often used as a blanket term to describe segmentation, targeting, and optimization techniques, while purists equate personalization to individualization (see 1-to-1 personalization and individualization.)

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