Personalization Terms

The complete glossary for marketers

CRM (Customer Relationship Management)

The database system used to collect, organize, and track prospects and customer accounts. It’s an essential tool for organizations who have a long purchasing process that requires them to track and nurture leads over an extended period of time. For long-term strategic growth, it’s vital to maintain and expand a loyal repeat customer base.

If your website contains forms for lead generation, email opt-in, customer accounts, etc., they need to be managed through an effective CRM system.

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