The complete glossary for marketers
The database system used to collect, organize, and track prospects and customer accounts. It’s an essential tool for organizations who have a long purchasing process that requires them to track and nurture leads over an extended period of time. For long-term strategic growth, it’s vital to maintain and expand a loyal repeat customer base.
If your website contains forms for lead generation, email opt-in, customer accounts, etc., they need to be managed through an effective CRM system.