Personalization Terms

The complete glossary for marketers

Conversion Rate

The rate at which visitors to your website complete a pre-determined action. For retailers, this action is usually when the visitor makes a purchase. Conversion rate is influenced by many internal and external factors. Testing, personalization, and optimization can help determine which factors are helping your conversion rate and which are hurting it.

Experience the future of ecommerce personalization

Book your personalized demo today.