Personalization Terms

The complete glossary for marketers

Analytics

Software that tracks and manages your website's key metrics. It’s easy to get data for how many visitors interact with your website or landing page, but you need deeper analysis to understand how to use those data to improve the
performance of your website. Analytics software can help. Some solutions are offered free of charge (such as Google Analytics), while others are offered for a subscription fee

Tip: Before you commit to an analytics platform, consider how much time you have available to go through the reports and what strategies you’ll use to improve underperforming metrics.

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