Personalization Terms

The complete glossary for marketers

Abandonment Rate

The rate at which users are leaving your website. Abandonment rate is different from bounce rate. Abandonment can occur at any point during the website visit/user session.

Tip: Not all abandonments should be construed as negative events. For example, an FAQ page may have a high abandonment rate because the customer has solved their problem. However, a high abandonment rate may be cause for concern on entry and key conversion pages.

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