Personalization Terms

The complete glossary for marketers

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1-to-1 Personalization

What is 1-to-1 Personalization?

1-to-1 Personalization describes the practice of delivering the optimal digital experience for each individual customer or prospective customer using all the data available about each person. Deployment of 1-to-1 Personalization requires rapid data aggregation and analysis, cross-channel deployment, and machine learning optimization. The term "1-to-1 Personalization" is derived from the term "personalization," but denotes a focus on delivering optimal experiences to individuals rather than customer segments.

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