West to eTail and Other Real-time Marketing News from Monetate

By ​Peter Borden

February 19, 2010

If you're a retailer attending next week's eTail West event in Palm Desert, California, we'd love to meet up with you there. On Tuesday and Wednesday you can find us at Booth 64, our brand new booth that reflects our focus on real-time marketing. Stop by for a demo of Monetate Real-time Marketer (and a chance to win an Apple iPad, seriously).

There are more details about the event in the news release (that's a .pdf document). You can find all of our contact information here, including a link to our handy contact form.

We are also sponsoring the Email Marketing & Personalization Summit on Monday. David Brussin will be joined by David Kaplan, VP, Marketing at Tafford Uniforms, a Monetate client. They will be discussing the practical application of real-time marketing to online retailing. Here's what Mr. Kaplan had to say about that recently:

“Real-time marketing makes a big difference for us and our customers; it means they see relevant content on every visit, which makes their site experience all the more compelling. We can make sure of that because we can target content by behavior, location, source, or any traffic segment we choose.”

You can find more about the Summit in this news release (.pdf). And you can read more about what we're doing with real-time marketing at Technically Philly, an online news magazine that recently sat down for a chat with with David Brussin. More…

Peter Borden is a former marketing strategist at Monetate and was responsible for PPC and email marketing strategy. Peter's also an expert on the psychology of persuasion, influence, and conversion as well as an active iOS developer.

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