Website Testing

Website Testing Wins: Free Shipping's One-Two Punch

What's the biggest conversion roadblock for every ecommerce firm? Time. At any moment during a visitor's trip to your website, their attention can be stolen away by a ringing doorbell, crying child, or buzzing phone.And if distractions put...

Holiday Success Interview #3: WiderFunnel

The third installment in our Holiday Success series offers insider secrets from Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization. Here's his advice on how to make the most of holiday traffic to your website.[caption id="attachment_16812" align="alignright"...

More High-Performance Badges to Test

Keeping my promise from earlier in the year to tell you about successful product badging efforts as they develop, I've rounded up some new A/B testing champions that have produced really nice gains.The first two wins, in particular...

Website Testing Wins: Don't Forget the Finer Details

Not all website tests have to swing for the fences to stand a chance of having a positive impact on the bottom line.One of the first campaigns an online retailer conducted once it started working with Monetate was...

Website Testing Wins: Press the Button for Better Conversion

Buttons are call-to-action devices, so copy testing is necessary to find the word or phrase that best motivates visitors to click. For example, an earlier Website Testing Wins looked at how a different approach to button copy convinced...

The Digg Effect: 2 Ways to Avoid a Replatforming Fail

Yesterday, Digg relaunched its social news sharing website, naming the latest iteration of the site Digg Version 1. On the heels of the relaunch, Venture Beat called the Digg v1 design “cleaner and quicker than the previous version.”Digg...

Merchandising Matters: Category Pages and Listing Pages

In the first installment of Merchandising Matters, we explored several ideas to improve the merchandising power of your entry/landing pages and start the conversion process off strong. The next phase of the conversion funnel includes category pages and...

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