Website Testing

Behavioral Segmentation No Longer Top Targeting Method

The number of companies relying on behavioral segmentation took a dip this year, according to eConsultancy’s fourth annual Conversion Rate Optimization report.In 2011, 60% of companies surveyed said they were using behavioral segmentation in their online marketing efforts...

The Price is Wrong! 5 Ways to Be More Than a Brochure

There’s no studio audience. There are no contestants. And there’s certainly no Showcase Showdown. So why do so many travel and hospitality websites insist on making visitors feel like they’re spinning the wheel on “The Price Is Right,”...

Website Testing Wins: Read Our Lips … No Sales Taxes

What do political elections and this Website Testing Win have in common? Taxes! The big difference, however, is that this retailer—unlike some candidates for office—actually follows through on its promise not to charge taxes.People factor sales tax into...

Are Your Tests Getting Results Like These?

It’s a mantra marketers might get sick of hearing, but it never stops ringing true: Test everything, because the results might surprise you.That was the message from last week’s “Website Testing Wins” webinar, featuring Justin Rondeau, Chief Testing...

Website Testing Wins: Can Phone Contact Reduce Cancellations?

Auto-ship programs offer ecommerce firms a nice ROI, producing a regular stream of repeat purchases without the need to invest additional marketing dollars to generate these sales. For the customers who opt-in to these programs, automatic shipments provide...

Website Testing Wins: Navigating Toward Repeat Sales

A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel by helping...

10 Pricing Table Tweaks Worth Testing

Most of you know Bryan Eisenberg as a best-selling author and consultant, but Bryan also became an advisor to Monetate prior to the first marketer using the Agility Suite. We're honored to have him and other successful thought...

Website Testing Wins: Getting Non-Branded Paid Search to Pay

When people use your brand name(s) to search for products and services online, they're exhibiting an affinity that suggests they could be more likely to convert without the lure of a discount or other incentive.By contrast, website traffic...

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