Website Testing

Website Testing Wins: Fixing a 'Missing' Button

In prior Website Testing Wins, we've looked at how the color of an add-to-cart button can affect conversion results, and the impact of button copy on both conversion and new customer acquisition.But what about the placement of the...

Want to Nail Product Recommendations? Start Here

If your website isn’t on the product recommendation bandwagon just yet, this research might have you scrambling to climb on board.According to Forrester Research, surveyed ecommerce retailers reported that anywhere from 2% to 20% of their total website...

Website Testing Wins: What View Works for You?

Helping visitors move deeper into category and listing pages to find the products that fit their needs out of the thousands you offer is challenging. Online retailers leverage different content organization strategies and functionalities (like faceted navigation, for...

Total Experience Optimization (and the Simple Keys to Success)

Recently, I spoke at the Digital East conference in Washington, D.C. on mobile search optimization.Most attendees probably expected to learn a set of techniques for attracting more visitors to the website from mobile search—“pre-click optimization,” as it's sometimes...

Website Testing Wins: Two Tactful Hurricane Sandy Campaigns

When it comes to targeted marketing, the question that's typically debated is whether using information that you know about a customer to personalize their experience is helpful or intrusive.But last week, during Hurricane Sandy's destructive rampage through many...

Website Testing Beyond Ecommerce

If you’re like the average company, you spend a lot of money on media and marketing, such as:• Broadcast TV ads• Newspaper ads• Magazine ads• Outdoor advertising, such as billboards and transit advertising• Radio ads• Internet advertising, such...

Behavioral Segmentation No Longer Top Targeting Method

The number of companies relying on behavioral segmentation took a dip this year, according to eConsultancy’s fourth annual Conversion Rate Optimization report.In 2011, 60% of companies surveyed said they were using behavioral segmentation in their online marketing efforts...

The Price is Wrong! 5 Ways to Be More Than a Brochure

There’s no studio audience. There are no contestants. And there’s certainly no Showcase Showdown. So why do so many travel and hospitality websites insist on making visitors feel like they’re spinning the wheel on “The Price Is Right,”...

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