Website Testing

Website Testing Wins: Directing Traffic

An important job for every website is to understand and respond to the differing needs of new versus returning visitors. For example, first-time visitors are more likely to be interested in your return policy or best-selling items, while...

Website Testing Wins: Rescuing a Cart Recovery Campaign

Reminding a returning shopper who abandoned their cart on a prior visit to your website that you have saved those carted items for them seems like an ecommerce no-brainer, right? In fact, Website Testing Wins shared a success...

Finding the Hidden Opportunities in 'Losing' Tests

There are many rules about website testing. I’d like to offer one more that is often overlooked by marketers when they evaluate the success of their campaigns: Don’t stop a test too early based on initial results. This...

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