Website Testing

Website Testing as We Once Knew It Is Dead

When you don’t know a whole lot about your customers, the point of testing is obvious. You have to guess what’s going to work for them. Sometimes you guess right, sometimes you guess wrong. Very often, the outcome...

Website Testing Wins: Fluent in the Language of Relevance

International visitors to U.S. ecommerce websites fill shopping carts at nearly the same rate as their American counterparts—as we shared in our infographic, The International Conversion Mystery. Conversion, however, is a different story, with U.S. shoppers more than...

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Being Relevant: The Holy Grail of Marketing

Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...

Website Testing Wins: A Special Brand of Badging

As SiteTuners' Tim Ash pointed out last week, online marketers that don't tear down their old merchandising models to present shoppers with more personalized content will become relics.While targeted product recommendations probably springs to mind as a key...

Website Testing Wins: Directing Traffic

An important job for every website is to understand and respond to the differing needs of new versus returning visitors. For example, first-time visitors are more likely to be interested in your return policy or best-selling items, while...

Website Testing Wins: Rescuing a Cart Recovery Campaign

Reminding a returning shopper who abandoned their cart on a prior visit to your website that you have saved those carted items for them seems like an ecommerce no-brainer, right? In fact, Website Testing Wins shared a success...

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