Website Testing

Website Optimization Governance: Stakeholders & Champions

Everyone has heard of the adage, “A stitch in time saves nine.” Never was that truer than with organizational governance of website optimization. For organizations new to testing and optimization, as well as those for whom this isn’t...

Website Testing Wins: In Search of Better Conversion?

According to Econsultancy, up to 30% of visitors to ecommerce websites turn to on-site search to find the items on their shopping list.The challenge wrapped inside this customer experience and sales opportunity is actually being able to provide...

Website Testing Wins: Hold the Phone!

Hey, lead-gen marketers, I'm back with another example of what Monetate has been testing on its landing pages.A big challenge in online lead generation is balancing the need to collect as much information as possible for lead follow-up...

Testing Is Not Dead

I’m going to be completely honest. Yes, I wrote a blog post titled "Website Testing as We Once Knew It Is Dead" expecting to get the reaction that it did.While some people seemed annoyed at my post, others...

Website Testing Wins: A Tale of On-Hover and Off Results

Recently, we looked at how downplaying a coupon code box during the checkout process can improve the performance of top metrics.This week's winning test involves hiding website content of a different sort to see the impact.A specialty retailer...

Are You Sabotaging Your Website Optimization Program?

I’ve seen a lot written about what it takes to run a successful website optimization program. But equally important is knowing what’s most likely to cause a website optimization plan to fail. The fact is, most optimization programs...

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