Website Testing

Serve it in 60: Optimizing Your Navigation Bar

Imagine you run a large brick and mortar store. You have a wide array of products and a ton of foot traffic, but there’s a problem: People can’t figure out how to navigate your store. They wander around...

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Frank Underwood’s Lessons for Digital Marketers

You can’t deny the draw of Frank Underwood. We’re big fans of Netflix’s House of Cards here at Monetate, and have done our fair share of quoting it. And that got me thinking: Despite being perhaps the most...

4 Tips for Creating an Effective Call to Action

If you work in marketing or digital operations, the call to action (CTA) is something of a rock star. We test it. We revere it. We understand that a small lift in click-throughs for it can mean significant...

Small Tests Can Produce Quick Wins for Online Banks

If you asked a person without extensive baseball knowledge if they would rather play small ball or hit home runs, they would likely say hit home runs. And who could blame them? There’s glory and fame that comes...

Run Away From This Old School Marketing Approach

In today’s fast-moving, data-driven, measured, targeted world, winning companies are recognizing that being customer focused in words alone isn’t cutting it. Action and measurable results are all that matters when putting your customer at the center of your...

Bryan Eisenberg Thinks Jeff Bezos is Crazy. Crazy Brilliant.

“The future of data is focused deadly on the customer experience and the ability to be agile,” said Bryan Eisenberg from the stage at today's ClickTale’s “Converting Behavior to Business” Forum. And according to the online marketing guru...

How Do I Get Started with Website Testing?

Abby,What's the best way to start testing in an organization that's not used to having a culture of testing? —John M., ecommerce marketing manager, Orchard Brands.5 Steps to Starting a Testing ProgramStarting a testing culture within your organization...

Website Optimization Governance: Let the Testing Begin

Establishing and following a governance structure for website optimization is essential to your continued success. In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. In...

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