Website Testing

Avoiding Big Data Overload in Ecommerce Marketing

Over the last few years, technology has enabled “Big Data” to make a tremendous impact on businesses across all industries. Perhaps no industry has been more profoundly affected than ecommerce, where the increasing knowledge of consumer behavior and...

Website Testing Wins: Button Messaging Matters

The right combination of words can pack a lot of punch. And when it comes to ecommerce, the perfect turn of a phrase can inspire more people to buy.One apparel retailer used Monetate technology to test for just...

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