Website Testing

Website Testing Wins: Live Chat Converts Better

Live chat solutions promise to better meet customer needs and thus increase conversion, average order value, and ultimately sales. As testament to this fact, live chat vendors have commissioned study after study proclaiming the benefits to using their...

Avoiding Big Data Overload in Ecommerce Marketing

Over the last few years, technology has enabled “Big Data” to make a tremendous impact on businesses across all industries. Perhaps no industry has been more profoundly affected than ecommerce, where the increasing knowledge of consumer behavior and...

Website Testing Wins: Button Messaging Matters

The right combination of words can pack a lot of punch. And when it comes to ecommerce, the perfect turn of a phrase can inspire more people to buy.One apparel retailer used Monetate technology to test for just...

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