Website Testing

Website Testing Wins: A Trick or Treat?

Testing product-specific shipping offers around a holiday can lead to higher conversion rates that will leave you craving more.Without using any IT resources, one online retailer changed messages in header images every day throughout October based on the...

Website Testing Wins: Appreciate Your Fans

Research released earlier this year by ForeSee Results found that online shoppers who reported being influenced by social media to visit a website tend to be loyal and satisfied customers, as well as bigger spenders than their counterparts...

Flash Sales: 2012's Emerging Trend YOU Can Get in On

Flash sales—usually defined as a sale that lasts less than 24 hours—are THE new hot thing in ecommerce. And for good reason: Over the last two years, flash sale websites have grown exponentially, logging a 368% increase in...

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