Website Testing

Tis the Season to Disagree Over What to Call the Season

Given the level of debate that surrounds the use of “Merry Christmas” versus “Happy Holidays,” online retailers probably have an easier time deciding which products to put on sale at this time of the year than what greeting...

kSheplers Blazes Digital Trails in Online Marketing

America has a deep and rich history of rewarding trendsetters and innovators; the trailblazers are the ones who forged new ground and made way for the rest. In that regard, it seems only fitting that we celebrate Sheplers...

Website Testing Wins: Scarcity Sells… for a Limited Time

If people think they have a limited window in which to take advantage of a particular offer, they are more likely to make an impulsive purchase immediately. That's the theory behind the marketing strategy known as "scarcity."So, let's...

Website Testing Wins: Seeing Was Believing With Product Videos

Because online shopping lacks the tangible experience that accompanies shopping in a physical store, retailers have to showcase their products online in the most effective way that they can.But what proves to be effective can differ for every...

Website Optimization Pain Point #4: Redesign Woes

According to a survey of merchants conducted by the e-tailing group, most firms decide to re-platform because they outgrow their existing ecommerce platform or the functionality of their current setup is inadequate for their needs. Sounds familiar, right...

Website Testing Wins: Predictive Search Is Predictively Positive

Thanks to Google, many consumers are familiar with predictive search.By providing suggestions that drop down from the search bar, predictive search technology helps consumers find what they’re looking for more quickly and can alert them to items that...

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