Website Testing

Website Testing Wins: Light the Way for Email Acquisition

Enticing website visitors to join your email list is usually not not so much about deftness or luck, but about having the patience of a boulder. Sure, on a long enough timeline—while following best practices related to permission and...

Debunking the Myth of the One Perfect Page

Last October, I wrote about the importance of running targeted tests to discover what experiences resonate most with your key audience segments. The goal? To deliver the right shopping experience (consisting of information, design, flow, and other elements) to...

Website Testing Wins: Does Paypal Pay Off?

If you've been looking into the value of offering Paypal as a payment option on your website, you're probably a bit confused. There's a lot of noise out there. Despite some recent surveys showing that 57% of people...

Orangevsblue
Website Testing Wins: Orange or Blue?

There’s been a lot of talk about how orange buttons increase conversion. Orange buttons were said to increase conversion by 32% in one case study and big orange buttons have been said to boost conversion in blog post...

Testing Success Is Sweet at Godiva

Chocolate sells itself, right, especially when it's Godiva's high-end confections? While that might be true for me, Godiva (a Monetate client) makes the most of all its website traffic by testing a variety of elements to find the...

Website Testing Wins: Product Badging Wins Again

Time and again, badging proves to be a must-have for retailers looking to differentiate products on their websites. We've told you about the $3.2 million JPEG and the value of branded product badges.And now we've got a few...

Website Testing Wins: Try Different Testimonials

Customer testimonials inspire confidence and strengthen loyalty. Ecommerce websites can use them to "counter major buying objections, add customer credibility to benefit statements, and launch the 'band wagon effect' (people like to jump on the band wagon with...

Tis the Season to Disagree Over What to Call the Season

Given the level of debate that surrounds the use of “Merry Christmas” versus “Happy Holidays,” online retailers probably have an easier time deciding which products to put on sale at this time of the year than what greeting...

Experience the future of ecommerce personalization

Book your personalized demo today.