Website Testing

How to Create a Culture of Experimentation

"Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that's the way to answer them—not by arguments around a table. Go to the court of last resort—the buyers of your product."–Claude Hopkins...

Website Testing Wins: Time and Place Are Everything

We have all been caught at the wrong place at the wrong time. Coincidence has a humbling way of getting the best of even the most prepared.Luckily for a national specialty retailer, they have learned how to use...

Selling Website Testing to Your C-Suite and IT

The hardest part of the business isn’t always the business—it’s sometimes navigating the labyrinthian depths of office politics. As such, marketers can run into a brick wall of opposition when trying to win support for conducting website testing...

Your Website Test Failed. Now What?

In website testing, there's no such thing as a bad idea. But while trial and error is an important part of learning what works best for your visitors, the reality is that marketers want each and every test...

Website Testing Wins: What a Word Is Worth

“Good words are worth much, and cost little.”Those are the thoughts of 17th Century Welsh poet George Herbert, and undoubtedly the thoughts of our client for this week's installment of Website Testing Wins.While Herbert was probably talking about...

Tafford Finds the Cure for Conversion Woes

Tafford Uniforms is a specialty clothier that asks the question: why can’t medical practitioners be fashionistas? It is a simple query that has propelled Tafford to become the largest source for scrubs and medical uniforms since the company’s...

Website Testing Wins: A Banner Response From Search Traffic

Last week, my colleague Adam Figueira explained the need to better coordinate pay-per-click advertising with website optimization efforts to turbocharge paid search results, not to mention conversion.A good example of how to drive KPIs by thinking beyond the...

3 Top Website Optimization Strategies From Holiday 2011

With the retail ecommerce sector ringing up a banner holiday season in 2011, we wanted to know just which website optimization strategies contributed the most to this success.Enter Nathan Richter, Monetate’s Strategic Services Director, who dug through the data...

Website Testing Wins: Light the Way for Email Acquisition

Enticing website visitors to join your email list is usually not not so much about deftness or luck, but about having the patience of a boulder. Sure, on a long enough timeline—while following best practices related to permission and...

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