Website Testing

The Optimization Stall: Why You Need to Test

It's no surprise companies are constantly on the hunt to optimize their websites and improve conversions.But what is surprising is how many companies are attempting to optimize their websites without running tests—and how that lack of testing is...

How's Your Homepage Treating You?

Recently, I've heard multiple clients express a desire to reevaluate their homepage design. To be clear, they weren't talking about changes of the standard and relatively fluid type—swapping out promo banners, updating messaging and content—but rather, altering the...

The Roller Coaster Ride of Statistical Significance

Last week, San Francisco blogger and entrepreneur Andrew Chen published an insightful article describing a phenomenon common to many industries and practices. Military strategists speak of it as "always being prepared to fight the last war." SEOs recount that "what...

3 Ways to Simplify Web Pages for Better Conversion

As a website manager, you are bombarded with requests to add elements to your site. More promotions. New and improved functionality. New ways of selling products. More marketing messages. Over time, your website can resemble a patchwork quilt...

Website Testing Wins: The Path of Least Resistance

While it might be a generally good practice to break down your checkout process so that even the most inexperienced online shoppers will understand how to navigate it, one marketer has found that offering too much help could...

Website Testing Wins: Selling the Sale

What is the one magical word that gets customers moving, a word that is as old as commerce itself? Sale!Of all the things you can optimize on your website, would you believe that the word “sale” could be fine-tuned...

3 Shipping Strategies to Test for Profitable Sales

Last week, market research firm ClickIQ detailed the rapidly changing interactions between consumers, brick-and-mortar stores, and the web. Specifically, we learn that the person blocking the aisle while typing furiously on their mobile device is likely deciding whether...

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