Website Testing

RIP: The Over-Optimized Homepage, Age 15

The Over-Optimized Homepage, whose existence had long marked the center of the universe, died today after a long battle with relevance. It was 15 years old.Monetate's Strategic Services Director, Nathan Richter, confirmed the news at 7:39 a.m."The health...

Stop the Website Optimization Blank Face Effect

Picture it: You’re in a meeting, explaining why volume of website hits is not a metric that means much to the health of the online business. You’re talking about the number of objects requested from a web server...

Godiva Finds New Ways to Wow Web Visitors

When it was first discovered more than 2000 years ago, chocolate wasn’t so sweet. Instead of adding sugar and butter to create a dessert, the Mayans mixed cacao bean paste with water and chile peppers to make a...

There’s No Finish Line in Website Optimization

As Bryan Eisenberg, marketing optimization expert, puts it: “There is no finish line in optimization. If you’re aiming to get to a point where you’re finished with website optimization, you’re missing the point. You never stop doing it...

The Best Tweets from #AgilitySummit

We're getting ready to share some of the amazing insights from this year's Agility Summit. Stay tuned for blog posts, videos, and much more!  In the meantime, we thought you might want to take a look at some...

Brooks Brothers Flexes Its Merchandising Muscle

Prolific French writer François-Marie Arouet (also known as Voltaire) once wrote that “Every man is the creature of the age in which he lives; very few are able to raise themselves above the ideas of the time.” While...

Driving Relevance Through Product Recommendation Endcaps

Walk the floor of any retail trade show, and you’ll hear merchandisers singing a familiar tune: “Many products don’t sell, but just as many customers don’t buy." That’s a hard pill to swallow when you’re tasked with moving inventory...

How to Develop a Sound Test Concept

It’s an all-too-common theme to get things right the first time around. In theory, it makes sense; not too many of us make it a goal to fail. However, when testing, it is failure that can often lead...

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