Website Testing

Merchandising Matters: Category Pages and Listing Pages

In the first installment of Merchandising Matters, we explored several ideas to improve the merchandising power of your entry/landing pages and start the conversion process off strong. The next phase of the conversion funnel includes category pages and...

Website Testing Wins: Cross-Sells Start With the Cart

What could be a more powerful source of insight for cross-sells and upsells than your visitors' shopping cart contents? PetFoodDirect.com, an online marketer of pet supplies that specializes in pet nutrition, wanted to leverage the value of this...

Test Your Way Into Responsive Design

You've heard the news—fewer people are shopping via their desktops these days. Specifically, between the first quarter of 2011 and the first quarter of 2012, the share of website visits from PCs dropped from 94% to 88%, while...

Website Testing Wins: A Global Approach for Global Success

Your website analytics can guide you toward the right tests to improve any number of business goals. In the case of ModCloth, an online retailer of vintage-inspired and retro clothing and decor, reports showed that traffic coming from...

Freshpair Shows a Flair for Website Testing

Freshpair's main focus has always been discovering ways to provide an easy and personal shopping experience. And nothing is more personal than the products it sells: underwear.Offering everything from the basics to specialty lingerie, Freshpair strives to provide...

Website Testing Wins: The Option to Pay Later Converts Now

When it comes to payment options, we've definitely seen that offering visitors a variety of choices drives conversion. And earlier this year, one of our clients scored an increase in conversions along with a lower cart abandon rate...

Website Testing Wins: Keep Their Eyes on the Goal

Checkout is a delicate point in the online shopping process. Online retailers work hard to present the right combination of information and functionality at this stage to maximize the value of a sale, without introducing any unnecessary details...

Personalization Word Cloud
Website Personalization: How to Avoid the Creep Factor

An article in Sunday’s New York Times posed an interesting question that comes up often: Is using information that you know about an online customer to personalize their experience on your website helpful or intrusive? As more ecommerce...

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