Website Testing Wins: Does Paypal Pay Off?

By ​Peter Borden

February 6, 2012

If you've been looking into the value of offering Paypal as a payment option on your website, you're probably a bit confused. There's a lot of noise out there. Despite some recent surveys showing that 57% of people would only pay with Paypal, whether or not to offer Paypal is still debated, with plenty of people coming out in favor and against using the payment service.

Recently, one of our clients put the idea to a test, including the following button on their product detail pages:

The results? Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, but it also reduced cart abandonment by 1.21%. Not a huge lift, but not shabby either … and when it comes to conversion rate optimization, every little bit helps.

Peter Borden is a former marketing strategist at Monetate and was responsible for PPC and email marketing strategy. Peter's also an expert on the psychology of persuasion, influence, and conversion as well as an active iOS developer.

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