December 5, 2011
Searching through pages of sale items online can be a grueling process for shoppers trying to save a few dollars. Faceted navigation makes it simpler for them to zero in on the products they love at a reduced price.
There is no doubt that this technology benefits customers through ease of navigation. That simplicity should translate into value for retailers ... or, at least, that's the hypothesis.
A major apparel retailer ran a test and achieved a conversion rate lift of 2.32 percent.
Adapting to preferred customer experience trends does not have to mean an overhaul of your website and a wait in the IT queue. The freedom to test usability alongside varying messages and offers means you can customize your site as needs and best practices dictate.
For more website testing wins, download Monetate's 13 Website Testing Wins eBook.