Website Testing Wins: Button Messaging Matters

By ​Peter Borden

October 5, 2011

The right combination of words can pack a lot of punch. And when it comes to ecommerce, the perfect turn of a phrase can inspire more people to buy.

One apparel retailer used Monetate technology to test for just the right wording to use on its website’s checkout button. A simple A/B test gauged the effectiveness of the phrase “View Cart” versus the power of the phrase “Start Checkout.”

There proved to be some magic behind the phrase “Start Checkout.” After three weeks of testing, the “Start Checkout” version of the button earned our client over $17,000, with projected annual revenue over $532,000, proving that Monetate can help you find the best way to inspire your customers to buy.

For more website testing wins, download Monetate's 13 Website Testing Wins eBook.

Peter Borden is a former marketing strategist at Monetate and was responsible for PPC and email marketing strategy. Peter's also an expert on the psychology of persuasion, influence, and conversion as well as an active iOS developer.

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