October 31, 2011
Research released earlier this year by ForeSee Results found that online shoppers who reported being influenced by social media to visit a website tend to be loyal and satisfied customers, as well as bigger spenders than their counterparts who don't friend, fan, or follow. While the percent of traffic being driven directly from social media links is low (less than 1%, for most sites, according to ForeSee Results), the message still resounds that marketers should capitalize on the social connection to boost conversion and sales.
A perfect example of this strategy is a simple Facebook echo campaign that a retailer implemented to specifically acknowledge visitors to its website who were referred from a Facebook Fan Page. The apparel retailer’s homepage boasted a Facebook-relevant banner: We’ve got more of what you 'Like.'
The verdict? A 118% conversion rate lift. Now that's something to tweet about!
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