Website Testing

Multivariate Testing: Breaking Down When It's Appropriate for You

According to Econsultancy's 2011 Conversion Rate Optimization Report, 53% of companies use A/B testing to improve conversion rates compared to just 24% using multivariate testing (MVT). And compared to all methods for improving conversion rate, A/B testing ranked...

Back To School List
It’s never too early to think about back to school.

I know. It’s only June 2nd. The papers have just been handed in. Final exams only recently wrapped up. Isn’t it time to relax for a few months? No. If you’re in the business of, well, anything—it’s time...

Personalization, the monster in your closet!

We all grew up with stories about the boogie-ma, or the monster in the closet that resulted in sleepless nights and a bedtime position smack dab between our parents, but it’s a new kind of monster keeping marketers...

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Activate your data, now!

It is another trade show focused on the future of digital retail and the room is buzzing with the latest trends in online marketing. When asked about the biggest pain point of their business, none of the executives...

4 ways to optimize for lifetime customer value

When most people think of conversion optimization, they usually think about turning visitors from searchers to purchasers. There’s a good reason for that - that aspect of conversion is both important and well-covered. However, there’s so much more...

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