Usability

The 10 Best Tablet-Friendly Website Experiences of 2011

2011 could easily be crowned "The Year of the Tablet." This year, we've watched tablet ecommerce come into its own. Tablets have redefined how consumers interact with their favorite brands, and have gained the ire of those CMOs...

Website Testing Wins: Seeing Was Believing With Product Videos

Because online shopping lacks the tangible experience that accompanies shopping in a physical store, retailers have to showcase their products online in the most effective way that they can.But what proves to be effective can differ for every...

Website Optimization Pain Point #4: Redesign Woes

According to a survey of merchants conducted by the e-tailing group, most firms decide to re-platform because they outgrow their existing ecommerce platform or the functionality of their current setup is inadequate for their needs. Sounds familiar, right...

Website Testing Wins: Predictive Search Is Predictively Positive

Thanks to Google, many consumers are familiar with predictive search.By providing suggestions that drop down from the search bar, predictive search technology helps consumers find what they’re looking for more quickly and can alert them to items that...

Conversion Bloopers: Watch Those Form Fields!

Somewhere on your website, you probably have a form with required fields. Airlines certainly do. They're a prime example of the need to be very careful about how these fields are presented, lest your prospects get frustrated and...

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