Usability

Make Way for the Triple Threat Touchpoint

For a bafflingly long time, the marketing industry has utilized the four-stage purchase journey (awareness, interest, desire, action—AIDA) of 1898. The four discrete stages a marketer was to engineer into a narrowing one-way street have maintained vestigial influence...

3 Ways to Support Omnichannel Commerce

For the past few days, we've been blogging about last week's Agility Summit to bring a little bit of our annual client gathering and marketing optimization think tank to you.One of the highlights of the event—technically, three of them—included...

6 Ways to Win Over Mobile Visitors Now

"Your mobile visitor is both impatient and brutal."That's what Michael Ahearn, Vice President of Customer Development and Marketing at iLoop Mobile, had to say during Monetate's recent webinar, Create Conversion-Friendly Mobile Landing Pages.So how do we know the...

4 Ways to Leverage Social Login

At a high level, as digital strategists and ecommerce professionals, we all have similar goals: Drive traffic to our websites. Convert/register anonymous visitors into known users. Gain intelligence about these users in order to offer a more compelling...

Start Your Carts!

A natural outgrowth of the continuing increase in ecommerce sales is a jump in abandoned shopping carts. With more people browsing and buying across mobile, tablet, and desktop devices, as well as getting comfortable with comparison shopping online...

3 Ways to Simplify Web Pages for Better Conversion

As a website manager, you are bombarded with requests to add elements to your site. More promotions. New and improved functionality. New ways of selling products. More marketing messages. Over time, your website can resemble a patchwork quilt...

3 Top Website Optimization Strategies From Holiday 2011

With the retail ecommerce sector ringing up a banner holiday season in 2011, we wanted to know just which website optimization strategies contributed the most to this success.Enter Nathan Richter, Monetate’s Strategic Services Director, who dug through the data...

New Rules from NRF 2012, Part 2: First Look Track Recap

The third day of the National Retail Federation’s (NRF) 101st Annual Convention & Expo, known as Retail’s BIG Show, continued to deliver informative content that many retailers could go home and put into action.I was eager to sit...

New Rules from NRF 2012: Innovate or Perish

The first retail show of the year is off and running. The National Retail Federation's (NRF) 101st Annual Convention & Expo, known as Retail's BIG Show, features three days of non-stop learning about "retail's new rules"—or the ever-present...

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