Usability

UX in Travel: Q&A with Usabilla's Sabina Idler

Considering that 59% of people rank ease of use as the most influential factor in whether they make a purchase on a travel website, travel and hospitality firms have a great opportunity to boost sales by enhancing the...

Merchandising Matters: Product Detail Pages

Now that we've covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we've reached the stage of the conversion funnel where product detail pages play their part.Depending on how effectively...

Multi Screen
It’s a Multi-Screen World

Google recently unleashed “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior,” a 46-page report detailing consumers’ ever-increasing tendency to cycle between multiple devices to accomplish online tasks. While the video interviews are enjoyably awkward, the rest of the...

Cart Tricks: Focus on Website Technology to Reduce Abandonment

So far in the Cart Tricks series, we’ve covered how cart page distractions and confusion in the ecommerce checkout process contribute to visitors ditching their carts before converting. But there’s a really simple reason that often gets overlooked—and...

Holiday Success Interview #3: WiderFunnel

The third installment in our Holiday Success series offers insider secrets from Chris Goward, Co-Founder and CEO of WiderFunnel Marketing Optimization. Here's his advice on how to make the most of holiday traffic to your website.[caption id="attachment_16812" align="alignright"...

Internet Explorer by Day, Safari by Night

Among the interesting research nuggets that Monetate uncovered in our most recent Ecommerce Quarterly (EQ) report was the revelation that Safari, not Chrome, is quickly approaching the venerable Internet Explorer when it comes to ecommerce market share. Even...

Cart Tricks: Help Your Visitors Help Themselves (and Convert)

There’s no silver bullet for reducing shopping cart abandonment. As a result, online marketers who attack the issue from many angles yield the best results.One angle no ecommerce company should miss: Optimizing the cart to make sure your...

Website Testing Wins: Don't Forget the Finer Details

Not all website tests have to swing for the fences to stand a chance of having a positive impact on the bottom line.One of the first campaigns an online retailer conducted once it started working with Monetate was...

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