Usability

Website Testing Wins: Fixing a 'Missing' Button

In prior Website Testing Wins, we've looked at how the color of an add-to-cart button can affect conversion results, and the impact of button copy on both conversion and new customer acquisition.But what about the placement of the...

Website Testing Wins: What View Works for You?

Helping visitors move deeper into category and listing pages to find the products that fit their needs out of the thousands you offer is challenging. Online retailers leverage different content organization strategies and functionalities (like faceted navigation, for...

SoLoMo: What’s Behind the Hype?

The term SoLoMo (Social-Local-Mobile) might sound like a bunch of gibberish, even to marketers.In fact, popular opinion about SoLoMo seems a little mixed: Some experts hail the ability to combine the location of shoppers with the mobile devices...

The Price is Wrong! 5 Ways to Be More Than a Brochure

There’s no studio audience. There are no contestants. And there’s certainly no Showcase Showdown. So why do so many travel and hospitality websites insist on making visitors feel like they’re spinning the wheel on “The Price Is Right,”...

Are Your Tests Getting Results Like These?

It’s a mantra marketers might get sick of hearing, but it never stops ringing true: Test everything, because the results might surprise you.That was the message from last week’s “Website Testing Wins” webinar, featuring Justin Rondeau, Chief Testing...

Cart Tricks: Test and Tweak Forms to Reduce Abandonment

According to a study by PayPal and comScore, 45% of U.S. online shoppers had abandoned shopping carts multiple times in three weeks. Another study by the e-tailing group reports that 64% of U.S. online retailers experienced cart abandonment...

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