Usability

Breaking Down the Super Bowl's Multi-Channel Champions

When the big game kicked off last night, fans and brands were glued to their television sets, smartphones and tablets.Brands—both those with commercials during the big game and those without—were looking to real-time marketing with the hopes of...

How Data and Technology Impact the Travel Buyer's Journey

Travel companies are improving the customer experience on their websites by providing consumers with more personalized offers and other relevant information, said Nathan Richter at The PhoCusWright Conference, held this week in Hollywood, Florida.Travel suppliers can generate more...

Website Optimization Governance: Let the Testing Begin

Establishing and following a governance structure for website optimization is essential to your continued success. In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. In...

Website Optimization Governance: Gaining & Maintaining Momentum

In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. Those initial steps are essential for everything that follows—regardless if your organization has been optimizing and...

The Booming Customer Segment You’re Underserving

43.1 million. That’s the number of people who are 65 and older in the U.S. right now, the largest this group has ever been. Demographers report this population segment will continue to grow rapidly, more than doubling by...

Website Testing Wins: A Tale of On-Hover and Off Results

Recently, we looked at how downplaying a coupon code box during the checkout process can improve the performance of top metrics.This week's winning test involves hiding website content of a different sort to see the impact.A specialty retailer...

Smartphone Vs Tablet
Smartphones vs. Tablets: Forrester Reveals the Differences

Access Monetate ecommerce report to better understand the difference between smartphones and tablets experience. Most companies are already taking note of the explosion of smartphone and tablet traffic to their websites. But smartphones aren’t tablets and vice versa...

Are You Sabotaging Your Website Optimization Program?

I’ve seen a lot written about what it takes to run a successful website optimization program. But equally important is knowing what’s most likely to cause a website optimization plan to fail. The fact is, most optimization programs...

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