The future of retail according to Bonobos… & more [This Week Today]

By Marc Hummel

November 4, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-six for Friday 11.4.2016.

1. Will you start shopping on Instagram? [Fashionista]

“If users like what they see, they can tap Shop Now, which will lead them directly to the account’s retail page to make a purchase. Cha-ching.”

2. Getting physical: 12 ecommerce startups with brick-and-mortar stores [CB Insights]

“Starting with men’s apparel retailer Bonobos in 2011, startups that launched as online-only have increasingly been opening brick-and-mortar stores. Many have experimented with pop-up shops, some use next-gen methods, while others have opened more permanent locations.”

3. Bonobos’ Andy Dunn has discovered the future of retail [Coveteur]

“To deliver on fit you can’t just serve one body type. You have to look at all body types and figure out how many silhouettes you need. Then, within each silhouette we offer really deep sizing. We offer 37 waist and inseam combinations—it’s really a custom fit. There is no way to do that in a store because you can’t stock it.”

4. Free shipping is a lie (but you already knew that) [FastCompany]

“The implications of the lie aren’t often felt by us consumers, who have come to expect free shipping. The biggest impact is felt by ecommerce businesses, particularly smaller ones, which face what some have called an emerging crisis: The cost of free shipping, in many cases, is unsustainable.”

5. Amazon’s private label brands are taking over market share[TechCrunch]

“The retailer now competes with vendors via its own products in over a dozen categories, including computer accessories, home goods, pet supplies, and grocery items. In some categories, Amazon has even established itself as the online category leader, the report indicates.”

We find a lot of our links via TechREDEF. Images from Shutterstock.

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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