Why Coach ditched its mobile app in favor of iMessage… & more [This Week Today]

By Marc Hummel

September 30, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-one for Friday 9.30.2016.

1. What if you could pay for anything with one click? [NY Times]

“The standard will provide a uniform way for users to input their credit cards and payment systems to any web browser so that they can be used for any purchase on the web. After the card details are entered once, they will automatically be called up as choices for all future transactions.”

2. With brains like Einstein’s, who needs marketers? [MarketingLand]

“The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.”

Full disclosureWe think the future will be fueled by marketer-led creativity + technology.

3. Why fashion brands are gaga for chatbots [Glossy]

“The next step, according to retailers, is figuring out ‘personality’ for the bot. The novelty and ease of using a text-message interface on Facebook or another platform is the first step, but next will be the harder step of trying to make your bot sound like your brand.”

4. Uber and Amazon want to muscle in on the shipping industry
 [MIT Technology Review]

"Amazon seeks to build a more flexible kind of shipping service with, for instance, out-of-hours deliveries. Its desire to decrease reliance on established delivery firms is understandable—in 2015, it spent 10.8% of its sales revenue on shipping."

5. Why Coach ditched its mobile app in favor of iMessage [Glossy]

“The iMessage integration is a collaboration with Snaps, the platform for branded emoji keyboards. Coach is the first brand to test this type of interactive keyboard with the company. In the past two weeks, daily engagement has surpassed that of the brand’s former app.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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