Here’s how shoppable video will (finally) work & more [This Week Today]

By Marc Hummel

September 2, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #fifty-seven for Friday 9.2.2016.

1. Here’s how shoppable video will (finally) work [VentureBeat]

“Crucial to this philosophy is the development of an idea I like to call “next-generation bookmarking,” or the capability for consumers to see a product in a video and revisit it after they’ve finished watching their content.”

2. Uber launches a new tool for shoppers [Business Insider]

“When clicked on, the Ride there with Uber button takes users from a retailer’s mobile location page to the Uber app, where their destination is already preloaded. This could significantly drive up in-store foot traffic and incremental spending for participating retailers.”

3. How Foot Locker escaped the brick-and-mortar death spiral [Yahoo! Finance]

“The company has thrived by catering to sneakerhead culture, playing up the hype of new sneaker releases and following the lead of the sneaker brands themselves by releasing a Foot Locker Unlocked reservation app.”

4. A curated directory of the best checkout pages [via Product Hunt]

Check out this collection of some of the best ecommerce checkout experiences.

5. Inside the VR boom: New opportunities for marketers and creators [PBS MediaShift]

“[Centiment] is developing technology that, using artificial intelligence, will be able to insert targeted advertising directly into VR content. A billboard in the background of a VR experience might show an ad for a minivan, rather than a Maserati, based on the specific profile of the user.”

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Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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