Amazon is about to be disrupted by high-tech updates to the retail experience… & more [This Week Today]

By Marc Hummel

August 5, 2016

Welcome to This Week Today, your dose of the five must-read marketing and tech stories from the past seven days. Here’s vol. #fifty-three for Friday 8.5.2016.

1. What should I try next? Ecommerce marketers share best practices [TotalRetail]

“Five tactics were most often cited in future plans: VIP/loyalty campaigns, dynamic content, personalized post-purchase messaging, win-back/lapsed or never purchased series, and transactional messages with promotional content. What do these tactics have in common? They rely on automation to trigger the emails.”

2. 5 ways retail brands are using augmented reality [High Snobiety]

“To boost interest in [Moosejaw’s] 2011 catalog, the company launched its Moosejaw X-Ray app which allowed consumers to virtually undress female and male models inside the pages who were otherwise covered up from by the latest offerings from The North Face and other outdoor purveyors.”

3. Amazon is about to be disrupted by high-tech updates to the retail experience [TechCrunch]

“Retailers will not stand frozen like deer caught in the headlights, and will use technology to leverage the unique assets of brick-and-mortar stores and sales associates. The key is turning idle sales associates into personal shoppers who can provide the high-touch, well-informed, personalized and customer-friendly experience of yesteryear.”

4. Virgin America’s new app puts a travel agent in your pocket [Co.Design]

“With its new app by the digital product design firm Work & Co, Virgin America aims to make booking and managing your flights as easy as it would be with a travel agent. It’s also designed to act like a concierge once it’s time to check in and board.”

5. 25 retailers nailing it with proximity marketing [Beaconstac]

“Rite Aid plans to employ these beacons to focus on creation of a digital infrastructure base that will enable the drug-store chain to link its stores to the Internet of Things, collection of beacon-level proximity data to strategize their retargeting plan, and achieve personalization capabilities similar to those that have been used in ecommerce.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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